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For centuries, Afghanistan had been an important part of the Silk Road, a network of ancient trade routes that connected Asia with the Mediterranean and Europe, as well as parts of North and East Africa.  After 2001 Afghanistan has emerged as a new, young and dynamic South Asian country, the 12th largest in the Muslim world which is about to witness a tremendous phase of development. The unique geographical location of the Islamic Republic of Afghanistan and its vicinity with countries such as China, India, Iran, Pakistan and Central Asia define its extraordinary geopolitical and economic significance. Afghanistan, which is located in the “Heart of Asia”, is a true bridge for the strengthening of beneficial regional economic and trade cooperation in a long-term perspective.


Afghanistan marketplace presents a unique opportunity for global players to discover fresh dimensions and initiate corporate relationship building. The Afghanistan marketplace has come up with great potential with population of over 32 million for many types of products and services.


KaPUL Group


In 2007, KaPUL Group made its debut in the world of marketing communications in Afghanistan. Hard work coupled with sincerity and result oriented communication solutions led to an early success. Successful campaigns’ execution for national and multinational clients, a history of customer satisfaction and long enduring client relationship resulted. This tradition of client patronage has become the cornerstone of KaPUL's philosophy.


Now KaPUL Group is a diversified communication group, with specialized functions of Advertising, Media, Production, Out-Of-Home, Retail, Printing and Experiential Marketing (Promotions, Events, Exhibitions, BTL Activities, Brand Activation); employing over 200 professionals across cities in Afghanistan, UAE and Pakistan


KaPUL Group, Afghanistan’s leading integrated marketing and communications services group, has been working with the resolve to earn success and respect by managing quality and to continuously add value to business relationships. With the advantages of our enrich experience of staying at the forefront, we close the distance between our clients’ brands and the consumer they seek to engage in the most effective way. KaPUL Group has been providing unmatched services and unparallel communication solutions to increase our clients’ profits in a sustainable way by using our insights, experience, expertise, creativity, environment knowledge and business sense.