KaPUL Marketing


KaPUL Marketing is a full-service marketing firm, offering interactive & integrated marketing solutions to organizations that outsource marketing services. We serve as the brand custodians of our clients, through a balanced mix of consultation, design, production, development & executions that spans multiple channels and vehicles in the following areas:


  • Event Management
  • BTL Communications
  • POS Deployment



Event Management

For others managing an event could be a business but for us it’s a responsibility that requires management through skills, expertise and hard work - from protocol to stay, from decoration to implementation we take it personally.

KaPUL Marketing is all geared to set new benchmarks with remarkable expertise in event production, sound and light engineering, artist management, media and brand management. Our areas of operation vary from organizing live shows with stars to holding music concerts. Be it an event to promote energy drink brand or a celebrity lunch-cum-snooker match for a multinational company, we offer a host of innovative and sensational events as:


  • Corporate Events
  • Annual Day
  • Product Launches
  • Seminars
  • Conferences
  • Workshops
  • Business Meetings
  • Road Shows
  • Award Functions
  • Press Conferences
  • Live Concerts



BTL Communications


KaPUL Marketing’s BTL Communications wing is one of the upcoming independent units for providing dedicated services to connect brands with people and impact their lives through the generation of ideas and conversations.


Today consumers in Afghanistan, like other developing countries, are restless. A lot of companies and brands from every part of the world have been focusing Afghanistan market and are continuously reading the market-pulse and adapting accordingly. At KaPUL, with our expertise and efficiency we devise creative BTL concepts to enable brands to adapt in an innovative manner.


We provide fully integrated following multidisciplinary services to build image, create awareness and augment the sales of our clients:



Brand Activations


  • Youth Integrated Activations
  • Vehicular Activations
  • Retail & Mall Activations
  • Integrated Conceptual Campaign
  • Rural Activations



Retail Point Solutions


  • Retail Point Activations
  • Retail Point Prep-Talk
  • Retail Point Contest & Incentives
  • Retailer Meets
  • Shopper Loyalty Programs
  • Sales Promotions



POS Deployment

Merchandising and POS Deployment services require a thorough understanding of the category along with an expansive reach which only KaPUL can provide in Afghanistan. POS design and deployment are of little value if not implemented correctly, which is the case when the task is left to the distributors and dealers.

KaPUL Marketing understands that competitive share of shelf, brand visibility on counter and POS analyses are key tools to be one up on the competition. KaPUL Marketing has been providing exclusive POS Deployment services to Etisalat for its more than 3500 retailers in Afghanistan through dedicated team of 70 people in 34 provinces of the country visiting every retailer 10 times in a month. The services include: 


  • Merchandising
  • POS Deployment
  • Training